The 2013 SuperBowl ad by VolksWagen was again highly appreciated by the audience but at the same time it became the center of controversy. The reason for that was the use of the Jamaican accent by a white Minnesotan man in the ad.
Eventually time has shown that people didn't have any problem with that and it was (again) just the narrow-mindedness of certain groups and attention seekers.
Eventually time has shown that people didn't have any problem with that and it was (again) just the narrow-mindedness of certain groups and attention seekers.
Throughout the ad certainly there is a positive vibe which spreads and overtakes people. The strong element here, I think, is the contrast between a stressful environment, as offices usually are, and the worry-free Minnesotan man with the Jamaican accent. The accent is of course connected with this calm and feeling good way of life. This is the solution to the modern problem of stress and driving a VW car can fulfill this need for you. Most appealing.
On the other hand, I do appreciate german engineering but otherwise this whole positive attitude doesn't seem so german to me. I wonder how germans feel about this ad.
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