Τρίτη 11 Φεβρουαρίου 2014

Chrysler ad "It's halftime in America" 2012

Next comes a supposedly inspirational ad narrated by Clint Eastwood, the 2012 Chrysler ad "It's halftime in America" about the Detroit's area comeback. It's not a bad ad, it's just only for the u.s. americans (how strange to refer to them like this) since it makes sense only for them and I suppose that it makes them feel a shiver and proud for their country and nation. The interesting thing here is that for everybody else the method it's used, reference to the nation and the stereotypically ideal image of the US, seems so obviously unsophisticated and profound whereas for the people in the US Clint Eastwood is a true american symbol, the tough american who doesn't give up and once more will be on the top, first before every other. Quite ironic, especially when someone remembers that this is the most materialistic and individuality-centered country in the world! But here's the really tricky part! The rest of us still feels as the americans do when it comes to country references or in general one of the groups we belong to. 
Once more the people of the US are referred to as "Americans" and near the end Clint Eastwood says:
"This country can't be knocked out in one punch. We get back up again, and when we do, the world is gonna hear the roar of are engines. Yeah"
 connecting the meaning of the ad with peoples feeling through this all-american "yeah!".




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