A brilliant and quite inspirational ad for Bell's scotch showing the efforts of a father to learn how to read. He had a very special reason. Since the whiskey is offered as a reward following the man's accomplishment, I suppose that it aims to be connected in us as an extraordinary whiskey which is offered to people who deserve it.
The South-African man was a sweet and happy father-figure who seemed to enjoy the journey towards his goal and he was showing it as well through being proud for the simple things on the way, like the gold star he earned!
Credits for this work go to:
Production House TV Producer: Helena Woodfine
Group Chief Creative: Alistair King
Executive Creative Directors, King James: Devin Kennedy / Matt Ross
Creative Director, King James: Mike Wilson
Art Director, King James: Cameron Watson
Agency TV Producer: Caz Friedman
Client Service: Sheri Cook
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