Volkswagen "Get Happy" Super Bowl 2013 ad

The 2013 SuperBowl ad by VolksWagen was again highly appreciated by the audience but at the same time it became the center of controversy. The reason for that was the use of the Jamaican accent by a white Minnesotan man in the ad.
Eventually time has shown that people didn't have any problem with that and it was (again) just the narrow-mindedness of certain groups and attention seekers.

Throughout the ad certainly there is a positive vibe which spreads and overtakes people. The strong element here, I think, is the contrast between a stressful environment, as offices usually are, and the worry-free Minnesotan man with the Jamaican accent. The accent is of course connected with this calm and feeling good way of life. This is the solution to the modern problem of stress and driving a VW car can fulfill  this need for you. Most appealing. 

On the other hand, I do appreciate german engineering but otherwise this whole positive attitude doesn't seem so german to me. I wonder how germans feel about this ad.

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Chrysler ad "It's halftime in America" 2012

Next comes a supposedly inspirational ad narrated by Clint Eastwood, the 2012 Chrysler ad "It's halftime in America" about the Detroit's area comeback. It's not a bad ad, it's just only for the u.s. americans (how strange to refer to them like this) since it makes sense only for them and I suppose that it makes them feel a shiver and proud for their country and nation. The interesting thing here is that for everybody else the method it's used, reference to the nation and the stereotypically ideal image of the US, seems so obviously unsophisticated and profound whereas for the people in the US Clint Eastwood is a true american symbol, the tough american who doesn't give up and once more will be on the top, first before every other. Quite ironic, especially when someone remembers that this is the most materialistic and individuality-centered country in the world! But here's the really tricky part! The rest of us still feels as the americans do when it comes to country references or in general one of the groups we belong to. 

Once more the people of the US are referred to as "Americans" and near the end Clint Eastwood says:

"This country can't be knocked out in one punch. We get back up again, and when we do, the world is gonna hear the roar of are engines. Yeah"

 connecting the meaning of the ad with peoples feeling through this all-american "yeah!".




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Beautiful and inspiring ad for Bell's scotch

A brilliant and quite inspirational ad for Bell's scotch showing the efforts of a father to learn how to read. He had a very special reason. Since the whiskey is offered as a reward following the man's accomplishment, I suppose that it aims to be connected in us as an extraordinary whiskey which is offered to people who deserve it.  

The South-African man was a sweet and happy father-figure who seemed to enjoy the journey towards his goal and he was showing it as well through being proud for the simple things on the way, like the gold star he earned! 

Credits for this work go to:

Director: Greg Gray, Velocity Films
Production House TV Producer: Helena Woodfine
Group Chief Creative: Alistair King
Executive Creative Directors, King James: Devin Kennedy / Matt Ross
Creative Director, King James: Mike Wilson
Art Director, King James: Cameron Watson
Agency TV Producer: Caz Friedman
Client Service: Sheri Cook